Axel Schultze - About

Axel Schultze is the author of the book Channel Excellence, and a past chair of the SaaS Channel Committee of the US SIIA (Software and Information Industry Association) and is a frequent speaker at industry events. In 2008 he won the San Francisco Entrepreneur award. In January 2009 Axel founded the Social Media Academy to help accelerate education and research in the professional social media space, based upon his lifelong passion for improving customer engagement.

He is founder and CEO of Xeequa Corp. a social media software company, helping businesses to create a better customer experience. Prior to Xeequa, he was founder and CEO of Silicon Valley based BlueRoads, one of the most successful SaaS based Partner Relationship Management companies, where he invented a new method of lead distribution and was granted patent 9514997 by the US Patent Office in 2006.

Axel is an advisor of Customer Think, an online business publication as well as chair of the SocialBusinessOne founders council (Walter Adamson, CEO of NewLeaseG2M, is a member of the SB1 Founder’s Council). Axel is also regarded as “cloud” expert and is a contributor to  CloudBook, as is Stephen Parker of NewLeaseG2M.

You can find all of Axel’s social web at http://xeesm.com/axels

Social Media & Social Business

Axel was recently listed as #8 in the Top 50 Social CRM Experts, not that he usually likes to call himself an expert, as he prides himself on being a practitioner. As a social business practitioner he is a thought leader in Social CRM, Enterprise 2.0 and Social Media Marketing.

Axel will be in Australia from July 25 to 31, he can help you:

• Understand the big picture of social business in the enterprise, from implementation to goals;
• Take your team through a specific workshop on a specific social business problem, in whichever area you nominate - sales, marketing, operations, support, innovation, distribution, HR, etc;
• Help you understand how to engage with partners and customers through social media, with a specific action plan measured in days and months, not months and years;
• Help you place priorities on how you should invest in social business within your firm, and the complexities and management required in complex organisations;
• Engage with your C-team to give them a current view of the how the Fortune 100 are successfully using social business to build brand and customer equity.

If you are in the IT industry, and working with channels or SaaS, then this is a perfect opportunity to engage with one of the world’s leading practitioner in social business to understand what you can do to build you business.

For any of the above, or specific requirements, contact walter.adamson@newleaseg2m.com 0403 345 632 ASAP.

Video

For background on the Social Media Academy, this video from Axel explains its programs. The Academy’s main emphasis is to help business managers and consultants to develop skills in social media strategy development, planning, execution, tools, resources and understand professional ways to report and analyze the development and success of engagements.

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• Xeesm Company Introduction - Social Business Applications (slideshare.net)
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