EXECUTION & REPORTING

Can you calculate to the last dollar what the value of your online marketing campaign is?  Which product improvement or messaging change was driven by insights driven by your customer data? What are your site visitors most engaged with on your site?  Where are customers leaving your site or online order flows?

NewLease G2M Consulting has developed an unparalleled Analytics and reporting practice that sorts through all of the data available to you – and there really is a lot – and helps you constantly improve your campaigns, products and messaging.  NewLease G2M’s approach is unique because we tie your web-based demand gen efforts, offering pages, order flows, offline call center, print and email marketing – all together into an advanced unified dashboard.  Then each week, our experienced experts empower you with an understanding of what your results were, and why they succeeded or failed.

NewLease G2M has helped Qwest Communications improve its profitability through this disciplined approach.  We helped them:

• Re-organize the layout of their pages to improve the rate at which customers order products online
• Improve the efficiency of their online campaign spend by showing changes to make to the landing pages to which those customers were driven
• Identify the true impact of their online campaigns by developing a methodology to track beyond leads to actual conversions (even tying-back offline calls closed by a sales representative)

Most companies lack a single consolidated reporting functionality that helps them take the full advantage of their online presence.  In an online world, every point of contact between you and your customers is trackable.  Virtually all agency reporting out there provides high level summary of weekly or monthly campaign performance that isn’t doesn’t tie back to the full customer experience.    Your agency may tell you that 200 customers on a specific campaign ordered your product online – but they won’t tell you what those that didn’t order did on your site, how long they spent on the site, whether they searched for or called your customer service, where they went on your site, etc.

Our approach works.  We don’t just strand you with an impossibly complex multi-tabbed spreadsheet.  We provide you with an easy to digest dashboard that cuts through all of the noise.  Then, we use the results to drive data-based enhancements.  We bring all of this data to you in a weekly strategy meeting that is customized for your company and needs. The data available to you through your website and online campaigns provides you with objective insights into your success.  Our team will improve the ROI of your online marketing effort and web experience in a clear and demonstrable way.

to discover what our services can do for you.