PERSONA DEVELOPMENT

Getting your offering to market takes understanding your customers.  NewLease G2M takes an in-depth approach to understand your customers and influencers so that we can develop campaigns to maximize revenue and minimize spend.

Marketing communication costs money, and communication directed to people who aren’t prospective buyers or part of the buying decision is simply wasted.

Similarly, reaching a specific customer segment with a message that doesn’t resonate with them is also a waste of your campaign resources.

For example, focusing on a computers technical specifications to an audience that is interested in the form factor and color options – will not help drive sales.

To that end, NewLease G2M analyses customer segments to understand how demographic, geographic and psychographic factors will impact the purchase decision.  Then we develop campaigns that specifically target those segments.  We consider why they would benefit from your product, what alternatives there are, what messaging they will best respond to, what medium is the most effective to reach them.

We have helped Telcos around the globe develop go-to-market strategies for their mobile broadband offering, particularly in bundles that include netbook or notebook computers.  For these engagements we have provided strategic guidance though a mixture of creative, qualitative, and analytical data to ensure that our suggestions maximize revenue and market share.

Our campaign recommendations included:

• In-depth, in-market objective 3rd party research
• Detailed persona profiles
• A messaging and positioning matrix that ties the profiles to the offering
• Tailored creative assets that resonate within the local geographies

Getting customers excited about your product requires finding them in the right place, at the right time, and with the right message.  NewLease G2M has a long and successful track-record providing clients with customized demand generation campaigns that really work.

to discover what our services can do for you.